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VIRAL VIDEO: "Dorito Theory" Explains Why We Are Obsessed with TikTok

hands holding triangle doritos or nachos, on blue background, ideal copy space

Photo: Alex Aviles / iStock / Getty Images

Have you ever wondered why you can scroll on social media for hours on end with no concept of time? One person on TikTok has gone viral for her theory on why the social media platform is so addicting.

Celeste Aria on TikTok posted a video about something called the "Dorito Theory".

The video has gone viral online because it might just explain why people are so obsessed with TikTok.

According to Celeste's theory, it's about temporary and in-the-moment satisfaction.

Have you ever seen one of those Lay's potato chip commercials where they advertise: "Betcha Can't Eat Just One"?

Celeste also says this theory makes sense with a lot fo things people get addicted to. What do you think?

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