Pepsi has announced a limited-edition cola with an unusual new flavor—apple pie – and yes, the company says that’s exactly what it tastes like: apple pie and Pepsi. And sure, you can try some, but there’s a catch.
You can’t buy it in stores, you’ll have to enter the #PepsiApplePieChallenge sweepstakes to try and grab one of the 1,500 two-liter bottles of Pepsi Apple Pie that they’re giving away. And by the way? You’ll also need to submit a photo or video of an apple pie “baking fail” on Pepsi Twitter or Pepsi TikTok. What’s the connection?
“Failing at baking—especially this year—is nothing to be ashamed of,” says Todd Kaplan, vice president of marketing at Pepsi. “We’re celebrating those amateur bakers that are truly trying their best during a unique holiday season.”
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