Burger King's New Logo Is The Old Logo

Burger King has announced a whole new logo and a new brand identity that will be its first complete rebrand in 20 years.

The thing is, the new logo... is the old logo!

They are calling it a “more modern look” in a news release, but the new design has a definite throwback vibe. In addition to the logo, the new packaging for its products features bold colors and illustrations of ingredients that give everything a “groovy” theme. Plus, BK employees are rocking new uniforms that give the chain a fresh look.

Logo and packaging designs are rolling out in the coming weeks while the restaurant redesigns will be introduced over the coming years.

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