Instagram launched an in-app check out and honestly, I'm already really scared. I can't scroll through my Instagram feed without something cute popping up that I know I don't need, but really want. Thankfully, because Instagram takes me off the app and onto the retailers website, I can usually stop myself from making the purchase due to how many hoops I'd have to jump through.
But imagine! That cute t-shirt for summer pops up or a dog toy that's so perfect for your furry friend that you just have to have it shows up. Now all you have to do is press "purchase now" and it's on your way to your house!
Instagram took its next step to becoming a full-fledged commerce business today, announcing that it is bringing a checkout feature to its mobile apps. With checkout, you can store your payment information with Instagram to make purchases more quickly. In return, Instagram is charging retailers a selling fee. More than 20 brands will use checkout to start, including Nike, Adidas, Dior, H&M, MAC Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, Warby Parker, and Zara.
Items eligible for in-app checkout now have a big blue “Checkout on Instagram” button below them. Tap it and you’ll be asked to provide your email address so that the seller can complete your order. From there, you enter your delivery information and payment method, and after reviewing your details you can place the order. -The Verge
Thankfully, this is only available on a few brands right now, but you just wait - wait until it's available for every single product. Let's all hide our credit cards now. Thank you very much!
Source: Barstool Sports, The Verge